I live in DC and had a floor refinishing contractor over yesterday for an estimate. 40-ish black guy, 3rd generation city based business. Gave up on the local pro football team because "the owner is an idiot who spends money on players like they are toys and doesn't know anything about winning" and decided to become a Pats fan when they got Randy Moss. Been one ever since. Was asking me about the logistics of going to a game at Gillette. Just perfect.
Really, the team should have a special package for fans from other cities who have never been to Gillette. Airfare deal with a couple of airlines, discount at a hotel at Patriot Place, and a Saturday night dinner to welcome them all.