Culture matters. Anyone who has played sports understands this. Flores walks into Miami and creates his culture good or bad. Recognizing the team is undermanned and scrapping and clawing for every win sets a tone. Telling the team we are going to play the qb that stinks and trying to lose sets a time as well. At least half of these players will be back next year. Going through a season of giving up will certainly carry over and being a coach that is demanding of the best from his players does too. Belichick has the ideal opportunity to tank in 2000 and did not. Because he was building a culture. Belichick witnessed an obvious tank job in Indy and his comments left no doubt that this would never happen in New England. People misapplying his comments about a team changing from year to year (because half the team changes) doesn’t say the culture changes. The message and the culture gave no changed since day 1.