I would like to convince Kraft to fund an all-Patriots cable channel.
24 hours a day, packed with documentaries, highlights, history, game replays - and player profiles.
WGN gave national exposure to the Cubs, but the best example I would submit is the Braves:
Why the Braves Are Still America's Team: A Lesson in Brand Integrity
Ted Turner made some critical, astute, shrewd and intelligent decisions as the Braves owner.
Besides Hank Aaron setting the home run record, people in the late 70's thought of Turner as a kook who embarrassed himself taking over as the team manager at one point.
But Ted is not stupid. After letting Bobby Cox go after the '81 season, he hired old player Joe Torre who'd been fired by the Mets. Piping his WTBS Superstation across the country and touting the Braves "America's Team", they started building a big fan base, and won their division in 1982. Torre later skippered the Cards and had his most success with the Yankees, while the Braves languished at the bottom of the standings the rest of the decade.
Cox was brought back to the front office in '86 and started finding smart baseball people, building a top scouting and farm system. When Bobby went back to the dugout as manager, it started the second most impressive run of consistent winning in sports, to the Patriots, of course.
But Turner also made another decision in 1987: He ditched the ridiculous pajamas the team had been attired in for fifteen years and returned to the classic, classy, professional, serious button down baseball uniforms. They looked like champions, and would soon play like them too.
Turner, like Kraft or any owner, never loses sight of the bottom line. The promotional and marketing decisions were as important as the strategic sports ones.
Ironically, Bob Kraft grew up a Boston Braves fan and was devastated when they left to Milwaukee.
So: Braves go from "laughingstock" to top team.
Patriots did the same...or,
should be perceived as doing the same.
But they aren't. Culprits include local Boston media, to whom Billy Sullivan is the total start and end to everything for the first three decades, which is akin to believing John Y. Brown is the same to the Celtics over the same span.
James Busch Orthwein was too competent for his intentions. He wanted a team in his hometown St. Louis. He hired Bill Parcells, and the team was headed for success. Everybody knew. But Orthwein of course, never knew or cared anything about New England or the Patriots in his life, so he naturally went along with his friends' and associates' opinions that the Patriots were total garbage. Hence, he had no problem ignoring the team's fans' wishes and made up a humiliating makeover that, considering what it destroyed, stands as the worst in sports history. The team had a few years of poor play due mainly to not having a quarterback, because they let their hometown, hero, Heisman Trophy winning, special leader go off to Canada to set records and win MVP's and titles, and the media - and Orthwein - devoured every loss as evidence of team's fake "forever" futility, just as they had in 1981 - the SINGLE losing season in a stretch of 13 years.
Anyway, respect was NEVER coming after that in 1993. Disdain and resentment followed the team's Super Bowl appearance in 1997 (along with confusion as to exactly what team it was and where is was from); A tsunami of cheating allegations bombarded the team after winning divisional, conference and then title games in 2002; Five years later the league dumped the first of two totally fake national scandals on the team, corroborating every sick, twisted thought every ignorant, stupid moron ever had about the Patriots since 1970; applying punishment befitting a serial killer/rapist for maybe kind of jaywalking at worst.
Anyway, I could off the top of my head come up with over a hundred fascinating, colorful, entertaining and educational documentaries profiling team history and personnel, which is how the franchise should be known and judged. I'm biased, but I know a little bit about other teams. If you leave aside the racism and greed, the older football franchises have some storied, noble history.
The Patriots' history is as impressive and likable as any other team anywhere.
Believing that local media, Ben Dreith and Jack Tatum are somehow our fault is stupid, ignorant, and wrong.