The big drop in July occurred the week after CA2 reversed Berman.
By my math, that comes out to around $250 million of lost market value.
Their two largest insider Shareholders lost around $1.3 and $2.0 million respectively during that period.
Over 10% of shares held by Insiders were dumped since July.
In addition five investment managers hold over a million shares each and I doubt they are happy.
Even their Wikipedia page includes statements like "The quality and neutrality of reports produced by the company have been called into question on various controversial topics. Common points of critique include
corporate denialism and that, for industrial clients, only favorable reports are seemingly produced. Examples include Exponent arguing that
dioxins do not cause cancer..."
So, this is a company in trouble and the article was clearly planted by the NFL's PR department with a reporter with a known anti-Patriots bias.
But, given that it was poorly received by people like Florio and that it never actually appeared in the print edition of the paper itself, along with the fact that the online version is accompanied by literally hundreds of critical and incredulous comments, I doubt it's working out the way they thought it would.
Too bad, huh?