What the Patriots should have done was kneel down to turn the ball over (or intentionally fumble on 4th down) and then let the other team score a TD, so the other team would feel good about itself.
It would be like those "feel good" stories from HS sports where a special needs kid gets in at the end of a game and the opposition lets him score. No professional athlete would mind being treated the same way.
Since we're talking about running up the score, were Bills fans embarrassed when their team beat the Raiders 51-3 in the 1990 AFCCG? The Bills scored 10 points in the 4th quarter of that game, including a Norwood FG for the final points. I guess it was "karma" which made him miss against the Giants a week later.