You can call it "bad luck" for Kraft. Whether you think its reprehensible or a nothing burger, when Kraft walked into that massage parlor, he was taking a severe reputational risk that he did NOT need to take. It was either just irresponsible or dumb or arrogant. But as a billionaire, one would think he could hvae found a lower risk more provate way to satisfy his urge.
Now he has dragged the entire organization and fan base down into this hole with him.
We all love the Pats here, and I wish this had never happened...BUT they got him and now there will be consequences. THis at a time whenn the organization should be completely basking in glory.