I don't mind Aaron Rodgers having an ego. He deserves it. He's will go into the HOF and end up being in the top half of the QBs in it comfortably. I don't mind him playing hard ball with his organization. Players have so little leverage after signing a deal. Asking for a trade publically, threatening to sit out or retire, and things like that are about the only power a player has. Hell, I don't even mind the way he plays the game. He would rather take a sack at times than throw an incompletion and would rather not take a chance when he should to protect his stat line. Frankly, stats matter in contract talks. Almost all players are super aware of their stats, and they should be. I player can come up with several excuses why he got 9 sacks instead of 13-14. Scheme, assignments, game planning, playing time, ect.... But the player who produces 13 sacks a year doesn't need to come up with excuses. And will almost always get paid more (unless we are talking about completely different positions).
What I do mind about Rodgers is the way he conducts himself on and off the field. And they has crept into everything else. I don't like him cause he is a fairly crumby person.