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A "boatload"? LOLOL!! I looked it up. Turner will pay $65 million annually to broadcast UEFA. That's roughly equivalent to 2 Thursday Night Football games on Fox.Again though, your comparing the MLS with MLB and the NBA. When you look at it like that, the sport looks behind, but it’s not.
But Champions League soccer which plays all of their games minus the final on a weekday at 245 eastern time draws high ratings. That’s why FOX (now Turner sports)payed a boatload to acquire the rights here. Same with EPL and NBC.
Let me say that again. I am not talking about 2 full weekends of NFL action. Just 2 Thursday Night Football games cost more than the entire annual package for UEFA.
Weak analogy. The World Baseball Classic is not a major event for the sport of baseball. It is glorified Spring Training.And the World Cup/Euro Cup draws in more ratings than the world baseball classics, and they have MLB players in that. All of those competitions are every 4 years I believe.