Every single one of those choices, except #3 = more ad space/pricing leverage = more ad revenue.
I'm really wondering what's gonna go on after the Sunday Ticket contract ends. What might seem to be a favorable move all around to move away from its sole-DirecTV access, I'm imagining an already weird split where I have to at least buy Amazon Prime for Thursday night, then AppleWhatever for Sunday, and with how negotiations are going, it seems like Apple wants more rights in how they repackage the deal - with language pointing towards "free reign to offer games globally or in local market" - which I imagine would be used for worse and not better. Right now, you get the whole damn thing through the purchase, you get everything.
I can imagine Apple breaking it down into different streaming packages based on region and it invariably becomes more expensive to have "the whole damn thing."
Source: a guy who doesn't trust corporations to ever do any good, right, or anything against their bottom line.
Hulu Live TV Bundle allows you to watch all the major networks that air NFL (CBS, NBC, Fox, ESPN, NFL Network), and then I watch Thursday Night Football from our Amazon Prime subscription which we already had anyways
Granted, it doesnt let you watch any game you want like NFL Sunday Ticket, but one of the main things that was holding me back from cutting the cord during football season was watching all the Pats games, and Hulu Live TV + Prime gives me 100% coverage of Pats games
Hulu Live can be canceled at any time, so as soon as the season ends im canceling and just paying for the Hulu/Disney bundle (which unfortunately includes ESPN, but what can you do)
I'm saving over $150 a month after cutting from comcast, only paying for 1GB internet now
Update:
I should note that a lot of these services are sons of b****es and don't make it clear that what they're offering only works on the phone app version. However basically all of the apps allow you to Cast/Airplay from your phone to a TV that supports it (if your TV can't support it, you can buy a Chromecast for like $20 that plugs into the HDMI port on your TV), so thats how I get around all of that is I just Cast from my phone (iPhone 7+) to my 75" 4k UHD TV and it works great (you need good internet/wifi for this)
NFL phone app does NOT allow casting/airplay, I subscribed to their "NFL+" service because it was advertised as being able to watch any of the NFL games live, which it does.... on your phone only lol. They disabled the cast/airplay functionality in the app so you cant use your TV or another viewing device, the only phone app that does this, btw... greedy NFL, thats why they love their boy Goodell, they want to force you over to the other major networks for viewing... or if you cant be at a TV watching thru their major networks, then they'll allow you to watch it on your tiny phone... better to have you watch it on demand on your phone than not at all, but dont you dare try to pay for a service to watch the games and then try to use common 2022 technology to cast it to a larger viewing surface! YOU BETTER PAY WITH YOUR LIFE FOR THAT FEATURE!