I have listened to PFW in Progress/Patriots Unfiltered for years and those guys have been inside the same building with the coaching staff every day. They have claimed multiple times over the years the coaches, and particularly Bill, are very aware of what is being said in the media and what the outside perceptions of the team are. Paul Perillo has told the story numerous times about him picking against the Patriots one time and they ended up winning and Bill told him "Paul we know you're with us win or tie". With as critical as Shula always was of Bill there I refuse to believe Bill doesn't care about the record.