Facts :
NFL Divisional Round weekend saw the networks claim a slew of historic viewership highs, though not all of them stand up to scrutiny.
www.sportsmediawatch.com
As is almost always the case on any give NFL weekend, the most-watched game aired in the Sunday evening window as Rams-Bears averaged 45.4 million viewers on NBC
The Patriots’ win, which peaked with 44.9 million viewers in the 5:45 PM ET quarter-hour, increased 10% from last year’s Nielsen-only audience for Rams-Eagles on NBC, which aired in the same window (34.58M).
Denying that the raw numbers are driven by the time slot, is basically lying.