Writer Tyler Dunne, who covered the Packers as a beat writer for the Milwaukee Journal-Sentinel, portrays Rodgers as an unknowable and perhaps off-putting personality who seems to covet relationships with some players while ignoring others entirely. For example:
This is a teammate so loyal, he texted “Happy Birthday” to a former third-string tight end who caught nine passes in Green Bay. Said D.J. Williams, “He cares about guys on his team.”
This is also a teammate who never gave his cellphone number to Jermichael Finley, the starting tight end, through six seasons together.
This characterization of Rodgers cuts sharply against the genial, comedic pitchman he plays on television, one who is seen in a ubiquitous insurance commercial giving a rousing pre-game speech and hanging out with Clay Matthews in his free time.
