I actually commented on this when I first joined the board. The biggest myth in pro sports is that athletes want to "win a championship". The reality is that they want to get paid! It's actually quite bizarre fans really think athletes primary goal is to win "Championships" over money. Fans seem to forget they do this for a living and and Championships don't pay the bills for most players. Guys that get paid like Tom Brady, Tiger Woods, LeBron James and other franchise type players can concentrate on obsessing over this because they don't have to worry about money like practice squad players or journeyman type players. You also have to take into account players are programmed to say this so they appear more marketable to the media, advertisers and most importantly.... fans. Could you imagine if a player said "I only signed with (insert team here) because they offered me the most money and I don't really care about winning a Championship"? LOL. This is the honest truth about pro athletes.
In Little League, you want to win a Championship. In High School and College, you want to win a Championship. In pro sports, you want to put food on the table and have a roof over your head.
Look at it this way, do you go to work everyday hoping your company wins an award for best company? Of course not. LOL. You're there to get paid!