Ever play contact sports?
Lighting someone up and getting lit up is a major part of the fun.
When I played hockey, a well timed hit where you splash someone against the boards was more fun than scoring a goal.
That's why you wear pads...so you can run into each other.
Brady was getting a little of the action.
Sometimes it's nice to be the windshield instead of the bug.
Why do you think offensive linemen like to run block?
I haven't seen the clip, but from seeing some of his other blocks, I'm guessing he went pretty low and it was pretty lame.
If you put yourself out there blocking, yes, you can get lit up.