The reason why the Rooney rule is so stupid is that any owner should be hiring in their own best interest.
In a language they may understand, Goodell and the NFL should be putting more emphasis on making the owners want to WIN and make more MONEY. Parity shouldn't come at the cost of enabling idiots.
Cut down on shared revenue and dismiss the fake anti-racism bs. Hire the best candidates (Flores being the cream of the crop).
Find a way to get rid of the dumba$$ owners.
Here's one of the problems with this whole situation. Owners that have generally been considered among the worst:
Bidwell - Steve Wilks (black coach)
Ross - Brian Flores (black coach)
Snyder - Ron Rivera (Hispanic coach)
McNair - David Culley (black coach)
Brown - Marvin Lewis (black coach)
Ford - Caldwell (black coach)
Johnson - Saleh (Arab, Muslim coach)
So the issue is not that the "worst" owners are also owners who aren't hiring minority coaches. And, on the other side of the coin, look at the ten longest tenured head coaches
The Longest-Tenured Head Coaches In The NFL
BB
Payton (just stepped down, job currently open)
Tomlin
Harbaugh
Carroll
Reid
Zimmer (Just fired, job currently open)
McDermott
McVay
Shanahan
So you've got 8 of the 10 still in their jobs and not in any position where they should be fired right now, and Payton, who'd have made it 9 of the 10 still returning and deservedly so. That means that, from 2017 until now, we've had 10 teams locked in right from the start, and only one of those coaches happened to be black. Following that group, we've had
Gruden
Vrabel
Nagy
Reich
Arians
Kingsbury
LaFleur
and only one of those coaches (Nagy) was behind the 8 ball coming into this year. That meant that, just in terms of those (mostly) stable teams, we were looking at about half the league being stable, with only one black coach in a group of coaches who'd mostly proven they were legitimate head coaches. And, then, even below that group, there are coaches who've either already proven themselves to an extent, or who've shown promise (One, Taylor, now has his team in the Super Bowl).
Furthermore, the people currently complaining about "minority" coaches seem to be ignoring the likes of Rivera (Hispanic) and Saleh (Arab and Muslim). "Only one black head coach" is an unfair characterization of the issue, but it's what's been pushed as part of the narrative, conveniently, as multiple black head coaches (and multiple white head coaches as well) were recently fired.