They pulled that on me at Subway once. I wanted to buy a sub roll. I only get three items in my sandwich, all relatively cheap and they are stingy with the tomatoes- even if you order extra. They were willing to sell me just the roll. When I asked how much it was, the girl looked at me with a completely straight face, no sense of embarrassment or apologetics and told me $5. This was the price of a foot long at the time. After I determined she was being serious I declined, went home, got on youtube and learned how to make my own. I have been making my own ever since. They are better than Subway's, fresher and much cheaper at about 20 cents a piece not counting the cost of running the stove.