If this is a charity he 100% funded, it's not REALLY a big deal. It just casts further light on what a sleaze he is.
In particular -- it's one thing to make a bad discipline decision that many, many other parents have also made if you're really being a parent. But when you're a 6 kids by 6 women absentee father, you get a lot less sympathy.
Athlete charities accomplish 4 things for the celebrity....in descending order
1) Tax deductions
2) Great PR
3) A vehicle to provide income to family/posse that celebrity doesn't pay for
4) Charitable giving
From Deadspin:
"Even Lamar Odom's organization, which sounds exactly like what you think of when you think of athlete and celebrity-run charities, survived an IRS audit. None of this is really news, it's just the reality of the world athletes live in. They are probably advised to start these charities because it's good publicity, it's good for tax purposes and also a way to help out your friends and family. The organization is founded and friends with exactly zero experience in anything other than being friends with Lamar Odom are put in charge of running a company compliant with the United States tax code while the athlete never thinks of it again until there is an event to attend. Then the charity is investigated for being poorly-run, if run at all."
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