Because he’s a coward. Because an innocent person was framed, evidence fabricated, millions spent on propaganda, the legacy of a great man (and the face of his entire business) tarnished, and out of principle he should have stood up to Goodell. He did less than the bare minimum. He didn’t even appeal, which should be a given that every owner would appeal any penalty to try to get it reduced. With the massive media coverage, he could have used the platform, and the appeal process, to take apart this ridiculous “conviction,” and even if he didn’t win, he could have done a lot for public opinion. He won’t be forgiven, ever, by many. That WAS his moment to reveal who he was, and he very much showed us.
Kraft revealed who he was when he bought the team.
I guess, you have to take the good with the bad.
Lots of out of towners saying Kraft's legacy is "forever tarnished" by this, which of course is nonsense.
But, the issue is what's true: All along, for Robert Kraft, it's always been about himself.
How? you say, with all the philanthropy and unnecessary nice treatment of most connected with the franchise?
"Since 1994..." begins every other sentence from this guy. "Patriots fans want a winner". Yeah, every sports fan in every town does. "Our first Super Bowl", yes referring to the Superdome, but referring to 1997.
For any real Patriots fan, "Our first Super Bowl" is SBXX. Nine years after what should have been our first appearance, and victory, in 1977.
People do not like being treated like they don't exist.
Kraft wishes this was an expansion team. Instead of, "In the tradition of Steve Grogan, Drew Bledsoe is taking over leadership of the Patriots after some losing seasons" or "Like Jim Plunkett, Drew Bledsoe was drafted #1 overall and came here with prospects of a new stadium and hopes to win" or even "Tony Eason quarterbacked the Patriots to the Super Bowl in his third season, while fellow first rounder Drew Bledsoe [one inch taller, and 26 pounds heavier] likewise did in his fourth year"...it was "Drew Bledsoe came to the worst franchise in sports, a laughingstock, an embarrassment, a national humiliation, a perennial loser, and pioneered for the first time in team history a winning, successful blah blah blah." I'm throwing up.
It was "Drew Bledsoe, like Ted Williams, Bill Russell and Bobby Orr..." while making him the highest paid player in the NFL. Kraft is not a Patriots fan, and does not care about Patriots fans. He cares about Kraft fans. Flying elvis fans. Drew Bledsoe fans.
I never heard Henry, Grousbeck or Jacobs say "Boy, we really sucked before I bought the team."
Kraft indicates it with every move of his body. Awkward? Congratulating Raymond Claryborn for his belated induction into the team's Hall. But of course, later he gives Ray what he gives everybody else: a blue jersey.
How about, "Like his predecessor Steve Grogan, Tom Brady in his second year led an 11-loss team the previous season to 11 wins, and supremacy in football. Fortunately, Tom did not have historically biased incompetent officiating steal his first Super Bowl ring..."
Ironically, Kraft could in fact cement his legacy by seeing this ignorance and fixing it, by acknowledging the Pats' history [they've never had anywhere near a 25-year stretch of futility, unlike the Steelers, 49ers, Cowboys, Raiders, and Packers-though you'd never know it from the media], but he'll never do it.