In hindsight, I would say that BB should have asked for clarification, although I believe technically, he followed the rule. Unfortunately, Goodell exacted revenge and there is no way to appeal his decision. However, even if you are right and think that a fine was legit, I feel your speeding ticket analogy falls short because typically one gets a fine that fits the violation. In this case the Patriots were given a punishment (multiple fines and 1st round draft pick) akin to something way worse than a speeding ticket violation. Especially if you look at other violations of rules since and before this "incident".