Well, here's an update:
I watched the ticket market like a hawk. Probably refreshed the 2 major broker sites I determined to be the cheapest (TickPick, TicketIQ) as well as StubHub (Ripoff, fees are insane) 15-20 times per day.
After reading every article I could find on the subject, studying graphs, and listening to podcasts with "ticket expert" guests, I determined the best day to buy would be today, Tuesday before the game. Historically, tickets slide in price until 5 days prior, where they bottom out and start to climb again as folks get nervous not having tickets right before they're are about to travel.
Saturday the market got to the point where it was about $2.5k get-in and 3.5k for lower corners... and a couple sideline lowers even, for that price. I was totally thinking a sub $2000 ticket would be had by today.
Then Sunday night hit. Tickets crept up a little... about $200 across the board. Then, fortunately having to work very, very early on Monday morning (4am), by the time I woke up they had snuck up by about $400, with the get-in price being about $3000...
I scrolled past a listing on TicketIQ that had a pair of $3700 lower patriots sideline/corner seats (sec 103)... This to me looked like the seller hadn't had a chance to raise the price on that listing. Additionally, the fees were on $100 per ticket, not $700 like most listings on that site. No clue why. They offered a 5% coupon code, on top of it (NFL is the code)... I puked in my mouth, pulled out my wallet, and out the door I paid $7300 for the pair.
I felt sick all day about it, until I refreshed the prices that night. Overnight, those tickets almost doubled. It is now $4400 just to get in the top row corner of the building....
It's a lot of money, but it looks like I may have gotten a "deal" if the market holds. Off to Minny Thursday Morning! LETS GOOOOOO!
Here is some information I hope you find helpful:
It’s a weekly newsletter I get, from the CEO of TickPick. As you should be aware, TickPick has no fees, but there inventory tends to be on the low side, especially this year.
Good luck!!
We are not going this year, hoping for Atlanta next year for a three peat (I’ve been fortunate enough to attend six out of our ten, so I can’t complain, my record is 4-2, Green Bay & the not so perfect season are the losers, winners are 36, 38, 39 and 51).
While preparing this Super Bowl update - which we've drafted and redrafted numerous times - we were interested in referring back to what we said in prior updates to give us a sense of perspective.
With that said, it's still our belief that prices will come down (
from the current get-in of $4,300), but our level of confidence in our ability to forecast the direction of prices has decreased, as we've never seen prices behave like this with the exception of Super Bowl 49, which was an entirely different situation.
After providing a couple of meaningful snippets from prior newsletters, we'll then dig into the current situation.
From our January 23rd Super Bowl newsletter, here were two key takeaways:
In our Super Bowl newsletter from January 26th, we gave mixed singles, as the true consensus internally and across the industry was that prices would continue to decrease. Obviously, at this current moment, we were wrong about prices trending downward, but we gave relatively good advice that if $3,000 was your number, you should look to buy:
So where are we now?
Over the course of writing this newsletter for the last five years, what I've learned to push is for our readers to trust in their gut more than anything else. To be honest, part of that is to deflect one's buying decision on the end user, as we've learned the ebbs and flows of Super Bowl ticket prices can become nauseating.
With that said, I think Super Bowl tickets and buyers can be broken down into three distinct groups.
1. People who just want to get in the door and are typically buying the cheapest overall tickets.
2. People who are looking for the best seats they can get within a certain budget.
3. People who are looking at the premium seats in the $10,000 range.
Tickets for each of these groups have been trending and behaving differently.
The cheapest tickets: This group is the largest group of buyers and the supply is fixed. Over the last 3 years, we've seen that it's become somewhat normal for fans to spend $3,000-$4,000 to just get into the stadium. This has created tremendous upward pressure on prices, and the truth of the matter is that there's just not that many tickets in the 300s section, creating higher demand than there is supply.
In my opinion, the silver lining has been tickets in the 100s end zone and corners. These prices have increased, but very modestly. The average sale price of these sections since January 1st is $4,632, and if you look at the average sale price from January 14th to the 21st, the average increased to $5,017. Currently, you can buy tickets in these sections for $4,817. Tickets in these sections will continue to change, but these are the most stably-priced tickets. If you're sick of the games, you should seriously consider locking these tickets up for below $5,000 while you still can. The next best option is the lower level sidelines - available for $5,700 - which is a relatively a good deal compared to the next listing for $6,216.
Unlike all other groups, the premium seats are now starting to decrease in price. The idea of people spending $10,000 a ticket is such a small subset of people. However, what's working against larger decreases is a shortage in supply. There's only roughly 100-200 tickets available for resale in these sections. With that said, great club seats are now available in the $8,000 range.
What's been happening?
It's hard to tell exactly why Super Bowl tickets this year on average have increased by close to $1,000. There are two main factors that we're seeing: the demand from the Eagles fan base is one of the key drivers. When the cheapest tickets sell and the get-in price increases, we then see a surge in buying that's driven by fans' fear of prices increasing. Sellers have seen this, and while prices continue to increase, sales have continued to fly in, leading sellers to increase their prices even further.
The second factor is the supply. Unfortunately, there just haven't been that many tickets that have hit the resale market. In my opinion, the NFL is controlling the inventory very tightly and doing everything they can to minimize the amount of tickets that become available for resale. Unlike in years' past, when the week leading up to the Super Bowl is when hundreds or potentially thousands of tickets flooded the market, we haven't seen anything like those inventory spikes occur this year.
What Will Determine Prices?
At this point, we don't expect to see a massive decrease in prices tomorrow. If the market cracks, it likely wouldn't be until Thursday night, but this is just speculation. If no additional inventory or very little inventory makes it to the market, it's possible that prices stabilize or increase. I'd be surprised if this is the case, because it would make me wonder, where did the thousands of tickets that typically sell through marketplaces go?
In the end, it all goes back to the end user, which tickets you're looking to buy, and how much risk you're willing to take.
We're sorry for the lengthiness of this email, but we thought it was time to provide some thorough information.
Click Here to See Current Ticket Prices →
TickPick's Super Bowl Pregame Party Are Selling Fast!
When it comes to pregame options, prices can get a bit out of hand, with some options costing nearly as much as a game. We wanted to give fans a more affordable option, so TickPick is happy to announce our SmartFan Pregame. Taking place at the Marriott City Center, the party runs from1pm-4pm and includes food, top-shelf open bar, DJ entertainment, player appearances and games for both adults and kids. All of this without breaking the bank at the affordable price of $129.
Get Pregame Tickets Here →
Click Here For Party Prices →
Final Words.
As always, we are here to help you make the best decision for you. Please don't hesitate to contact us if you want some one-on-one advice. We can be reached from 9AM to 9PM EST, seven days a week at
845-538-4567. Or if you would like, respond to this email with a date and time you'd like us to call you.
P.S. Download our
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Droid App, so you can set price alerts for the Super Bowl.
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