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Once again, Mike Florio refuses to be a puppet for the league and cuts through the NFL's spin. Compared to last year's opener, ratings were way down, which is the apt comparison, not the overall 2015 season Thursday Night average.
Early-season ratings decline continues for NFL
The statement from the NFL regarding the audience that watched the first Thursday Night Football game of the season creates the impression the glass is more than half full. The reality is that, however full the glass may be, it has sprung a leak.
The Jets-Bills game televised nationally by CBS and NFL Network generated a rating of 9.5 with a share of 18. The NFL trumpets those numbers as an increase of more than 20 percent over the average rating of 7.9 for each of last year’s Thursday Night Football games, several of which were televised by NFL Network only.
But before cracking open the champagne, consider this nugget buried in the release: Last year’s season-opening Thursday Night Football contest between the Broncos and Chiefs generated a 12.9 rating and a 24 share. Apples to apples, that’s a decline of more than 25 percent.
Florio is a damn good writer...love the witty one liners. I wonder if he writes his own stuff. It's ironic that PFT had become one of the few places to get a straight story these days.
Early-season ratings decline continues for NFL
The statement from the NFL regarding the audience that watched the first Thursday Night Football game of the season creates the impression the glass is more than half full. The reality is that, however full the glass may be, it has sprung a leak.
The Jets-Bills game televised nationally by CBS and NFL Network generated a rating of 9.5 with a share of 18. The NFL trumpets those numbers as an increase of more than 20 percent over the average rating of 7.9 for each of last year’s Thursday Night Football games, several of which were televised by NFL Network only.
But before cracking open the champagne, consider this nugget buried in the release: Last year’s season-opening Thursday Night Football contest between the Broncos and Chiefs generated a 12.9 rating and a 24 share. Apples to apples, that’s a decline of more than 25 percent.
Florio is a damn good writer...love the witty one liners. I wonder if he writes his own stuff. It's ironic that PFT had become one of the few places to get a straight story these days.
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