This is Goodell and the NFL throwing it's weight around for the sole purpose of the upcoming CBA and it's financial implications with the revenue split. The revenue split I believe is currently at 47%. The players are going to look for more especially with what currently happened in the NBA. The NFL is the most financially successful league in the world yet the players earn less then players from nearly every other league.
The problem is the players have an adversarial relationship with one another. The NBA does not have this problem. They are competitive, but don't buy into the theories of the old school guard (fans and players) that they need to hate each other because the players know that united they can get more of the pie and it worked. Soft salary cap and guaranteed contracts. This is what the NFLPA cannot help the players see. They are too busy hating on other players and in turn do not support each other when they see an abuse of power taking place. The NFL knows this and is using it against them.
So the NFL's plan was simply bury the players with the "evils" of Goodell and the power of the commissioner because they know that the players can't strike. That's why the owners turn a blind eye. They wanted this. The win against Brady was the cherry on top, and his support from other players was so pathetic and the NFL got what it wanted; Article 46. The sole purpose for Article 36 is for them to use and abuse it so much that the NFLPA and it's players major demands for the upcoming CBA are going to be non-financial ranging from arbitration to Article 46.
The NFL will be glad to concede these demands including the immediate removal of Goodell. You think he will be unhappy? He's made his millions. All these demands will be met except for the demand they need the most planning for which is revenue split. They will not gain any ground on soft salary caps or guaranteed contracts or a larger percentage of the revenue, but the NFLPA will say:
"At least we got rid of Goodell and the power the commissioner of the NFL holds over the players. We won this."
But they didn't. Goodell was the perfect villain for them to distract the players with all this nonsense and not focus on the real issue, the revenue. Goodell will happy with his millions and millions, the NFL will maintain a status quo after the next CBA, and the players will realize that while the sport continue to grow financially they will miss out on it because they were to busy with Goodell.
The NFLPA needs to help their players wake up and realize this.
There is only one problem with your spiel. Prior to the most recent CBA, there was a huge chunk of revenue that wasn't counted prior to the revenue split. Probably close to 30% of the revenue that was generated from the various individual team sources wasn't included in the salary cap. Now, close to 95% of the revenue (possibly more) is included. Check out Article 12, section 1, (ii) for the complete list of items that are counted in the Aggregate Revenue.
Also, teams used to be allowed to take business deductions out of the revenue prior to the split.. That is no longer the case.
Also, it's not a simple as saying that they get 47% split.. Article 12, Section 6, (c)(i):
"(i) Calculation of the Projected Player Cost Amount. The Player Cost Amount shall be calculated as the sum of (1) 55% of projected League Media AR; (2) 45% of projected NFL Ventures/Postseason AR (other than AR from new line of busi-ness projects pursuant to Subsection 1(a)(xii)(2) above); (3) 40% of projected Local AR; and (4), if applicable, 50% of the net AR for new line of business projects pursuant to Subsection 1(a)(xii)(2) above; less (5) 47.5% of the Joint Contribution Amount."
Section 7 (a) states:
In each League Year, the average of the current League Year’s Player Cost Amount expressed as a percentage of AR and all prior League Year Player Cost Amounts expressed as a percentage of AR for each such prior League Year (the “Overall Average”) must be at least 47% (the “Guaranteed Player Cost Percentage”). For purpos-es of this calculation, the percentages for each League Year other than the 2011 League Year shall be calculated as the Player Cost Amount calculated pursuant to the Final Spe-cial Purpose Letter for such League Year divided by AR for that League Year as determined in such Final Special Purpose Letter
So, basically, 47% of the AR is the minimum split they'll get.. I'm fairly certain the split has been more than that..
Short of raising that % higher, there isn't much there for the players to get money from. Where they'll make gains is in extending benefits beyond 5 years.. Better retirement planning. and the one part of Articel 46 that gives the commissioner the right to be an arbiter.