The concept of the billboard may seem terribly cheesy, but the world sucks a little less for those who live in BUF. They are attempting to get the fanbase on board and make their football team relevant again.
The fans are excited, and they should be. They've waited for a glimmer of hope, and the front office was smart for immediately pursuing Rex Ryan when he was fired from the NYJ.
re: the "13th Man" thing. . . . apparently "12th Man" is a trademark of Texas A&M. If this is officially done by the Bills, then they can't use the phrase "12th Man" to refer to fans.
FWIW, Seattle has an agreement with A&M as well: after this year, they can no longer use the phrase "12th Man," but they can continue to use "12" to refer to them.
re: the "13th Man" thing. . . . apparently "12th Man" is a trademark of Texas A&M. If this is officially done by the Bills, then they can't use the phrase "12th Man" to refer to fans.
FWIW, Seattle has an agreement with A&M as well: after this year, they can no longer use the phrase "12th Man," but they can continue to use "12" to refer to them.
When I was in Seattle recently the preponderance of #12 signs and jerseys are amazing.. thought I would have some fun... #12 is everywhere and #12 gear is sold in just about every shop.
I asked a teenager in the presence of his mother if he was honoring Tom Brady with his jersey?? His mother scurried him off.
Asked a few shop keepers in Pikes Market if they were honoring Tom Brady?? They could not swear, but gave me dirty looks.
Then I asked a man on the street if he was honoring Tom Brady wearing a #12 jersey?? He went off on Peter Carroll and really bugged, figured I had done my job so moved on with a big smile.
I guess if my team went 0-4 in Superbowls might think that team might be unlucky..