I was reading the book Drunk Tank Pink last night, and came across this research. Drunk Tank Pink discusses external stimuli that impact performance - for example, police have found that painting a room a specific shade of pink has an immediate calming effect, and further studies show that people can lift less weight when looking at that color. Researchers Russell Hill and Robert Barton of the UK studied uniform color and performance at the Olympics, and later across 55 years of English football. In the Olympics, some competitions have uniform color randomly assigned. They found that the color red has a statistical advantage and that blue has a disadvantage: You can find summaries here: http://www.spiegel.de/international...rts-psychology-winners-wear-red-a-570918.html http://www.economist.com/blogs/gametheory/2012/03/fashion-and-sporting-performance Original paper here; requires subscription: http://www.nature.com/nature/journal/v437/n7063/full/nature04306.html This reminded me of this comment from Ted Bruschi: http://espn.go.com/nfl/story/_/id/12039309/experts-makes-new-engalnd-patriots-offense-unique All of this argues for more red jerseys.