I used to think that but now I fundamentally disagree. I now think that trying to leverage value by maximising the time that players play under rookie contracts builds resentment which hurts the team in the long run.
A better strategy, I believe, is to extend players early, paying good but not huge amounts of money. What any player really wants is a payday that is good enough for them not to have to worry about money should their career end suddenly. After that, the difference between $10 and $15 million isn't that important.
Here is a story by Len Pasquarelli that shows a team taking this approach. My opinion is that, after the last off-season, the Patriots ought to be fundamentally re-appraising the way that they handle rookie contracts:
http://sports.espn.go.com/nfl/news/story?id=2714373
Herremans is fourth Eagle from '05 draft to land deal
By
Len Pasquarelli
ESPN.com
Continuing to lock up their young offensive linemen with long-term deals, the
Philadelphia Eagles on Saturday reached agreement with starting left guard
Todd Herremans on a five-year contract extension.
[SIZE=-2]Herremans[/SIZE]
The deal is worth $16 million to $17 million and includes a $5 million signing bonus. Herremans signed the extension Saturday, which is the NFL deadline for teams to sign players to new contracts and be able to allocate remaining 2006 salary cap space to do so. Philadelphia is typically proactive in reaching early extensions with players they believe are key to their future and Herremans, only a second-year pro, is considered one of the team's young veterans around whom the Eagles will build.