I for one do not like to buy this stuff, because if the season ends badly, then I can't wear it for the negative connotations. I went to the Game-That-Shall-Not-Be-Named at the end of the 2007 season and bought a shirt at half-time (reluctantly, but I was trying to avoid standing in line at the end of the game). When I got home, I gave it away to Goodwill without even taking it out of the bag.