Actually I would have been surprised if BB didn't give Tom a head's up about what he was going to do, and Tom probably said, "cool". Not that Bill was asking Tom's permission, but just being respectful enough to let him know what's about to happen.
Chad, was an elite receiver in this league with over 11,o00 yds receiving (IIRC). So it's not like he was some scrub. I always liked him, but it must have been like he was coming from another planet when he arrived here after playing all those years in Cinci, when they never asked him to make sight adjustments. Too bad he couldn't do it. Neither could Reggie Wayne. Once again it just shows that the skill set for WR's to excell in this system is NOT for everyone, and it makes drafting WR's even more tricky.
That being said, Chad was on the money in hammering home how the Pats practice at such a high level, and leadership comes from the top down. When you watch the post game locker room clips after each win, you can see how often BB references how what they did in practice reflects in how they played the game. He's always bringing home how important how they practice reflects on the results of the game.
The the first thing he said to the team was to Malcolm. "catch them in practice. Catch them in the game. And everyone cheered.