I believe that it’s just a meme that is often shared on reddit that likely started several years ago—regarding someone claiming that they had spotted Larry Fitzgerald (IIRC) at Logan airport. It may have even been that guy that Erica Leigh said was definitely signing here. The defensive player. Can’t think of his name.
At any rate, somewhere right around that time period people began sharing that same meme of the guy at the kiosk every time the team is suspected to be interested in a player. Obviously, the gag is that the player rarely looks like the guy that they’re claiming, and sometimes he’s even white.