You're asserting an opinion as fact. The QBR does, indeed, base itself on what someone finds important. You can explain why you think that the right things were used, but you can't honestly make the rest of your claim.
And it failed because it didn't produce the best player at #1. If it can't do that, there's no sense in trying to change from the old system.
It's not a claim. It's a statement of fact. QBR is based on two things that are not only objectively but tautologically important in football: points and wins. This is why it's a superior stat to passer rating -- it starts with what's by definition important, and works back from there, rather than starting with component like completions, yards, TDs, INTs, etc.
A team that startss off 1st and 10 on their own 20 has a certain number of net expected points calculated based on the outcomes of every team that's ever been in that situation. If the team runs a passing play, gains 15 yards, and now has 1st and 10 at their own 35, they now have a different, greater, number of expected points based on the outcomes of every time a team has had a 1st and ten at their own 35.
QBR isn't interested in the 15 yards gained -- that's a component of indeterminate value. All it cares about is the relative difference in probability of scoring points from the team's circumstances before the play, and after the play, because this is, by definition, what is important about that play.
Then it factors in winning. A change in the likelihood of winning is a function of the change in point expectations. Again based on every time teams have been in these relative situations -- now including point differential and time remaining -- you can calculate how much this change in expected points changes the likelihood that the team is going to win.
These are the two things that QBR measures -- points and wins -- and everything else breaks down to how to effectively isolate the QB's contribution to these two objectively important data points. That's where things get dicey -- and it has nothing to do with anybody deciding something is important or not.
As for the supposed "failure" of the metric -- are you really arguing that a statistic that doesn't simply parrot our preconceptions back to us has "failed?" I'm think you might not understand the point of applied mathematics.