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legacy media is consolidating.
there are infinite opportunities in todays
someone like Clark, while he is not everyone's fave flavor, does have a legit group of followers, that would more than likely follow him onto pod's and you tube channels.
would prob be more lucrative for him as well
I'm a bit skeptical.
2-3 years ago people saw the success of McAfee, the Kelce Bros, etc and were pumping money into the podcast space like drunken sailors. A lot of that was tied to the opportunities created by the newly legalized gambling situation. Now, IMO, a lot of that has really quieted down.
As an aside, my favorite podcast is Heed The Call, started almost exactly 2 years ago by two former NFL Media employees, exactly in those circumstances. Underdog wanted to transition from fantasy into gambling and thought podcasting was a great way to gain exposure. They couldn't sustain it, though. They cut loose HTC right about this time one year ago and just wound down the rest of their shows this month including FFS.
Underdog was a real blessing for them, though. They provided the seed money to get the thing started and allowed them to hire a third host and a producer, both former NFLN employees as well. Once Underdog cut them loose they had to scramble a bit, but are now using Audacy to do a lot of the behind the scenes things, in particular managing relationships with advertisers.
As for Ryan Clark, he just lost a $2M/year contract where all he had to do was show up for work. Now he's gotta either find an equivalent deal from a big-time podcast network, or he's gotta do it from the ground up by hiring a producer, probably a side kick or two since it's hard to fill all the hours on a podcast by yourself, get himself plugged into the major podcast platforms, figure out the advertising space, etc.
It could become lucrative, but it could also take quite a while for him to be clearing $2M a year once again.
Hopefully he's banked a few pay checks along the way.












