Aside from the big guarantee, I’m not seeing how this is exactly “setting the market?”
Brown—17m
Hopkins—16+m
Landry—16.2m franchise tag
Evans—16+m
Setting the market for Cooks. And "it" may not be a much about APY as it is about the guaranteed money.
A sampling of "high-end WR contracts,
sorted by year signed, with the
total of the 3 seasons of production just prior to the new contract:
2015:
TY Hilton (age 26) - end of 2014 season:
214/360 (59.4%) .. 3289 yds (15.4 ypc) .. 19TD
... $13.0M APY ... $11M gtd
Julio Jones (age 26) - end of 2014 season:
224/350 (64%) .. 3371 yds (15.0 ypc) .. 18 TD
... $14.25 APY ... $35.5M gtd
AJ Green (age 27) - end of 2014 season:
264/459 (57.5%) .. 3817 yds (14.5 ypc) .. 28TD
... $15.0M APY ... $26.75M gtd
_____________________
2017:
DeAndre Hopkins (age 25) - end of 2016 season:
265/470 (56.4%) .. 3685 yds (13.9 ypc) .. 21 TDs
... $16.2M APY ... $36.5M gtd
Antonio Brown (age 28) - end of 2016 season:
371/528 (70.2%) ... 4816 yds (13.0 ypc) ... 35 TDs
... $17.0M APY ... $68M gtd
__________________
2018:
Adams (age 25) - end of 2017 season
199/332 (59.9%) ... 2365 yds (11.9 ypc) ... 23 TDs
... $14.5M APY ... $18M gtd
Jeffrey (age 28) - end of 2017 season
163/308 (52.9%) ... 2417 yds (14.8 ypc) ... 15 TDs
... $13.0M APY ... $13.3M gtd
Mike Evans (age 24) - 2015-2017:
214/457 (52.7%) .. 3528 yds (16.5 ypc) .. 20 TDs
... $16.5M APY ...
$55M gtd
_________________________
Note that Davante Adams has a higher APY on his 2017 deal than Julio Jones got in 2015 (for lower overall production than Jones), but Adams also got about half as much guaranteed.
----------
Here's basically the same list (with a couple more players who will be getting second contracts soon) , using the
3-year production averages, and sorted by average yards per season (descending order):
Brown (28) 2014-2016, $17.0M/$19M gtd
... 124r .. 1,605y .. 11.7 TDs .. 70% .. 13.0 ypc
*** OBJ (25) 2014-2016 (*IR'd in 2017) _____?
... 96r .. 1,374y .. 11.7 TDs .. 63.0% .. 14.3 ypc
Green (27) 2012-2014, $15.0M/$26.75M gtd:
... 88r .. 1,272y .. 9.3 TDs .. 57.5% .. 14.5 ypc
Hopkins (25) 2014-2016, $16.2M/$36.5M gtd:
... 88r .. 1,228y .. 7.0 TDs .. 56.4% .. 13.9 ypc
Evans (24) 2015-2017, $16.5M/$55M gtd:
... 71r .. 1,176y .. 6.7 TDs .. 52.7% .. 14.1 ypc
*** Cooks (25) 2015-2017 _____?
... 76r .. 1,131y .. 8.0 TDs .. 63.0% .. 14.9 ypc
Julio Jones (26) 2012-2014, $14.25M/$35.5M gtd:
... 75r .. 1,124y .. 6.0 TDs .. 64.0% .. 15.0 ypc
Hilton (26) 2012-2014, $13.0M:
... 71r .. 1,096y .. 6.3 TDs .. 59.4% .. 15.4 ypc
*** Landry (25) 2015-2017 _____?
... 105r .. 1,093y .. 5.7 TDs .. 69.0% .. 7.2 ypc
*** Cooks (24) - 2017 ONLY _____?
... 65r .. 1,082y .. 7.0 TDs .. 57.0% .. 16.6 ypc
*** Robinson (24) 2014-2016 (*IR'd in 2017) _____?
... 67r .. 943y .. 7.3 TDs .. 52.5% .. 14.1 ypc
Jeffrey (28) 2015-2017, $13.0M:
... 54r .. 806y .. 5.0 TDs .. 52.9% .. 14.8 ypc
Adams (25) 2015-2017, $14.5M:
... 66r .. 788y .. 7.7 TDs .. 59.9% .. 11.9 ypc
*** Watkins (24) 2015-2017 _____?
... 42r .. 690y .. 6.3 TDs .. 58.3% .. 16.3 ypc
*To be fair to OBJ and Robinson, who were IR'd in 2017, I used their 2014-2016 averages.