Pessimistic Pete
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NBC’S CHIEFS-STEELERS IS MOST-WATCHED, HIGHEST-RATED PRIMETIME PLAYOFF GAME EVER IN NFL DIVISIONAL & WILD CARD ROUNDS
Welp, the Sunday 1pm playoff games were nice while they lasted...
The Pittsburgh Steelers’ down-to-the-wire 18-16 victory over the Kansas City Chiefs in the AFC Divisional Playoff on NBC last night averaged a Total Audience Delivery (TAD) of 37.4 million viewers across NBC and NBC Sports Digital platforms, according to Fast National data released by The Nielsen Company, and digital data from Adobe Analytics.
The NBC-only broadcast of Steelers-Chiefs, the first-ever Sunday NFL Playoff game to kick off after 8 p.m. ET, averaged 37.1 million viewers – ranking as the most-watched primetime game ever in the NFL’s Divisional and Wild Card Playoff rounds. TV viewership for Steelers-Chiefs peaked at 39.1 million from 9-9:30 p.m. ET.
NBC’s average of 37.1 million viewers for Steelers-Chiefs is the best for a Sunday primetime program on any network since Super Bowl 50 (Feb. 7, 2016). Last night’s viewership is the best for an NBC NFL Playoff telecast since it acquired the Sunday Night Football package beginning with the 2006 season (excluding Super Bowls)
Welp, the Sunday 1pm playoff games were nice while they lasted...