No actually that would be the franchise and the league it plays in.
Deliberately obtuse is the order of the day. Let's start off slowly:
1. Robert Kraft owns the Patriots.
2. The two most prized assets to the Patriots are Bill Belichick and Tom Brady.
3. Both guys have ushered in an era of unprecedented success for his franchise.
4. Prior to them coming along, the franchise wasn't nearly as lucrative as it is today.
5. Winning, as a result of the aforementioned two, has put asses in seats and sold food and beverages at a high rate in his stadium.
Therefore, the two most prized assets to HIS business, which is the New England Patriots, are Tom Brady and Bill Belichick. The former he failed to back up after Deflategate and instead chose to hug the guy leading the charge against him, the latter he called a "schmuck" and allowed the media to form their own opinions about what happened without challenging them or the draconian punishment passed down upon the league once.
Tommy, go back to the PoFo. Talking football is not your strength.