The rule sucks, and it seems ridiculous and I hope they will take a second look at it and amend it. But it's been that way for quite some time now, and the referees did not "blow it." The league knows this, the refs know this, and so do the coaches and players. Bryant could have done a better job of securing the ball instead of reaching out to get the TD.
And much like the picked-up flag against the Lions, the call isn't why one team won or one team lost. The Cowboys had their chances. They had a blocked FG after a few botched plays in the 2nd quarter, then gave up a big play allowing the Packers to claw closer. What could have been a 17 (or 21) to 7 lead ended up 14-10, at least a 6-point swing there alone. There was the big TD to Adams. The Murray fumble. And a FG one way or another would have meant they might not have even needed to go for it on 4th down at all.
Bottom line is the refs interpreted the rule correctly, and this call alone did not decide the game. Your problem is with the rule, not the refs.