This is a weird theory that comes back to football after going through Israel: bear with me.
Back when the anti-Israeli faction was the PLO not Hammas who may be different the Israeli tactic for jailed PLO leaders was keep them long enough for them to be replaced before being open to trading them for captured soldiers. The idea was Akmed was replaced by Mohammed so when Akmed showed up to retake "his" cell there was trouble within the cell. There would be Akmed guys and Mohammed guys.
Now onto football. Rice is poison. Using the Ravens as an example, there will by "Rice guys" and "Forsett guys."
Now the question. Assuming Goodell knows what he is doing, who is he aiming the poison at? First glance is the Ravens, but didn't they cut him? Is this aimed at the Colts or Broncos who need a RB?