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The media has known this is the plan for a long time. But if they just wait it out it's BORING so the will speculate that a HC who is seen as the premier catch will land anywhere there is a vacancy. Ditto Chucky. And Shanny. Those guys aren't coming back for just the money because prestige, positioning, and in Cowher's case location matter. None of them wants anything to do with BB or Tuna. They wait for the prime shot. In Shanny's case his impatience may be his undoing although his ego will be stroked temporarily by the contract and control Snyder will bestow born of desperation. It will remain to be seen if it works out, because nothing short of dominating that division and conference will suffice for long or Snyder will be itching to dabble in the personnel dept.
Chucky and Cowher could still be lured back in if the right situations present themselves. If the Giants decide to end the Coughlin era, if Lovie gets axed and possibly his GM has to relinquish control to save his own job, if the Seahawks decide Mora Jr. was a mistake, if the Cowboys spit the bit, if Fisher or DelRio get the axe. Teams like Buffalo and Cleveland and Tampa are way down the list, which is why what Holmgren did is such a headscratcher. Although I think a big snag in the plans for a couple of franchises is the looming lockout and the thought of paying off old money and potential double digit new money for HC/GM's in what may be a football-less season. Snyder obviously didn't care. Lerner probably figured out throwing fiscal caution to the wind was his only shot at landing a name value leader. Other ownerships that are itching to change may be reluctant to invest in scratching their itch heading into the uncapped year and the uncertainty that follows.
Agreed: Neither New England nor Miami is big enough for the egos of a Belichick and a Parcells plus another top coach; it turned out that even New York wasn't big enough for Parcells as the Czar and BB as the "H.C. of the N.Y.J."
If I were a Redskins fan, I'd wish that Dan Snyder hadn't made all his money so fast and so young and still had a business to distract him from meddling in NFL personnel decisions. I mean, the guy got rich by knowing how to delegate authority to competent people who knew how to do their jobs better than he could; it's a damn shame that he forgot that when he took over the Redskins. He really doesn't seem like a bad guy and he sure as hell is smart; but, what he's done to that team reflects an incomprehensible level of incompetence at managing an NFL franchise in the Cap era.
Besides the monetary incentive, I think Holmgren is Old School and so is genuinely interested in returning a Browns franchise to its historical place among the NFL elite (even though this Sunday the Pats are playing the real Browns franchise, which is only called the Ravens because of Art Modell's "Get out of Jail Free" deal with the League and Cleveland.).