He has his own YouTube channel. His own website. His own clothing/merchandise. On his website it says “The official brand of Chase Winovich”. I have no real issue with it. Edelman has been one of the biggest innovators in this area for athletes but Edelman never seemed to let “the brand” come first. His tweet isn’t that big of a deal on the surface but at best it was attention seeking. Winovich just seems to have a lot of growing up to do.
Edelman only did this well after he became an established star who knew his position and the playbook inside out. Wino is doing it right out of the gate, still a nobody, and still not anywhere near grasping the playbook.