What makes Teixeira such a coveted difference maker & worth $25 mil a year?

[captain insano]

You do realize you just agreed with me don't you?

Marketing is selling your brand ... your label.
Your brand is the type and quality of players.
You can't win the marketing game without the right players to market.
The team no longer has any idiots even though they won a World Series ... that is by design not by accident or cheapness.

they dont need mr t to help sell the redsox brand. and the sox didnt dump the idiots because of there image.