While true, what you say is irrelevant. You're saying that because Brady is winning quarterback, Joe Fan is entitled to skip games and profit on his season's tickets. I disagree.
I am very much against people buying season tickets with the sole intent on selling them for profit. I am not against those people who cannot make a game selling them for profit to help defer the cost. I have 4 Michigan seats, and we use 2. I do not sell the other 2 for profit, rather either for face or for free to friends. But I know people who love the team, can't necessarily afford the tickets, but are able to get them, go to maybe 5 or 6 games, and then sell a ND or OSU ticket to cover the rest of the games. I have no problem with that. If ND, Michigan, or OSU sucks, they are screwed.
I don't understand why you think scalping is the only way to sell single-game seats or that charging 3x face value is better for the community than selling at face value. Unless you do this yourself and you're trying to justify it. Stubhub serves the community as brokers, by matching sellers and buyers. If the Patriots can do this for less and eliminate the profiteering and preferentially sell to their waiting list, I don't see where the fan community is hurt.
I am for this because it is a good way for me to acquire tickets. I do not pay what I deem too high, but I always have the option of going to a game that I want to see. I travel to a LOT of sporting events. It's a passion, and a lot of it is last minute. If everything was sold through the teams, or the box office, the odds of my getting tickets would be slim to none. The online brokers have created a good market, and the pricing really isn't that bad if you play the game well. Believe me, if there was a way that I could see every game I wanted for face value, I'd be all over it. Hell, we drove across the state lines into Indiana for a residents-only Ticketmaster sale to acquire AFCCG tickets last year for face value. I never would be able to fly to Massachussetts to do the same if the game were in Foxborough. Hence, the advantage of StubHub. I can go to the game. I paid $500 for tickets to the Pats-Steelers AFCCG from StubHub in 05, and it was well worth it. I can guarantee if the Steelers were in charge of all ticket sales, I would never have been able to score those tickets.
How can you possibly argue that they keep prices low to maximize the fan base when they could fill the stadium at 3x the price? That maximum is 68,000. Period. The remaining several million fans are served for free by television. It is a smart business decision only in that the Krafts would catch hell if they charged market prices for tickets.
So if it's not okay for them to charge the market rate, why is it okay for a season ticketholder? That's what I can't understand.
Because people are more likely to be attached to a team given the opportunity to take in the experience. If we polled this board, a vast majority could probably describe going to Pats games as a kid, or growing attached by being part of something. I'm also not saying that the Pats can't charge market rate. They could, but it wouldn't be a smart business move. Could the Pats sell out 68,000 at $400 a seat? Right now? This season? Probably. Probably not for the majority of their existence, though. Football is a very public entity, and public perception is huge. I've heard plenty of people here complaining about the "fans" in the red seats, right? Imagine all 68,000 seats being red seats. It's all marketing. Like I said, ticket sales are one thing, but the Patriots are able to generate a large waiting list with the current prices- ensuring that if things sour, and some people bail, odds are they'll be able to continue to operate at capacity and keep the operating budget the same. They also are able to expose more people to the game this way, and continue to build the brand loyalty. The business of sport is much deeper than just hiking ticket prices whenever possible.
Should the private ticketholder be able to control this? Not necessarily, but the team does benefit from the perception of a tough ticket market. Hell, the LA Lakers live off of this. I think there should be some sort of StubHub-esque reform, but I don't like the team's idea at all.