I enjoyed the section about how their first goal is to be able to "take advantage of bad football" and that he told the team already that right now he doesn't think they are capable of it. He wants them to be able to go out there and play clean, and when other teams play bad football, be able to take advantage of that and not BE the team that is playing bad football.
That's a perfectly reasonable goal and even with bottom-third roster talent you can win 7 or 8 games that way against a weak schedule (which theirs is). I do wonder if they will actually spend a ton of cash in free agency or if they will opt to try to address crucial needs and otherwise try to get more role players and strong veteran leaders, taking a more measured approach.