Without getting into the Goodell debate in this thread, I will observe that a lot of companies with established or "Cash Cow" franchises pay their CEO's buckets of money to do exactly that.
More years ago than I care to admit, before the days of Blue, Platinum, Purple and "Black" cards (the Gold Card was around, I believe), I was interviewed for a job at American Express by a reasonably senior guy at the company (this was before they moved to the WFC, so that should enable those of you familiar with AXP to date the conversation).
American Express was thinking about expanding into the revolving credit card and affinity businesses at the time. So when it was my turn to ask him a few questions, I inquired as to what he regarded as his top priority when he came to work every day.
His answer? "Don't f%# up the Green Card."