I would say that it's more about a question that Kraft needs to be asked and have him answer directly:
"Bob, I know you are a very successful businessman, and that doesn't happen without making very shrewd decisions......when it comes to the football team, however, you have professed to be a life-long fan of the New England Patriots.....so when it comes to the team itself, are you a fan first or businessman first? choose one, and we don't need an explanation"
I would actually have more respect for him if he finally admitted that he's businessman first and not blather on about Myra or something