What?
Krafts Sports & Entertainment (KSE) has nothing to do with football operations, whatsoever.
The content they produce are for docs and streaming media like "Do Your Job." They don't take orders from football operations- that'd be like the Army taking orders from the Navy.
Actually, according to KSE’s own website, KSE is a division of the Kraft Group, with that division being made up of the Patriots, the stadium, and a couple of other things.
Sports + Entertainment | A Family of Businesses
Anyhow, it sounds like the production company specifically is a part of the team, though not a part of the football ops part of the team.
While what the videographers did deserves a penalty (which in a sane world would be say a $150K fine and nothing else) because they’re part of the team, I will take the unpopular view here and disagree that the punishment shouldn’t affect football ops in the general case.
To be clear, the penalty shouldn’t affect football ops in this *specific* case because what they did only deserves a fine.
But I am not willing to say that something a non-football-ops part of a team does should never get a penalty that affects football ops.
Both football ops and non football ops are part of the same organization (the football team). Depending on the nature of the crime you may need to punish the organization hard enough so that it is incented enough to not let the bad act or something like it happen again. And that may mean letting some of the penalty fall on football ops, especially since that’s the part of the organization that generates the most value for the team.