If theyre meant to be pats fans theyll be pats fans. My brother in law didn't follow a lick of football until he met me. Obv my man love for Tom Brady is well known to everyone close to me so he slowly started following the team without me even trying to get him involved really. now he is a big fan - i'll send him video clips of locker room celebrations and other cool patriots stuff that mostly only us hardcore fans see and he'll be like yeah i already saw that lol So someone who was completely non biased as far as loving / hating the patriots can easily become a patriots fan with very little influence, because really Brady especially is a likable guy when you don't have any previous sourness over his success. People know they are watching greatness and appreciate him. At the same time though I can picture people going the other way like if you're the type that pulls for the underdog it might be hard to pull for NE. The irony of that all being that Tom Brady and the Pats are the original underdog, but somebody beginning to follow at this point could probably find it hard to identify with that.