In a fully healthy version of the 2017 Pats - with all the backs, Gronk, Edelman/Dola/Hogan - Cooks was an ideal “home run hitter”, or “take the top off” guy that could do considerable damage, perhaps moreso than he did, and he was good here. As gets noted every time we never saw him on the field with Edelman. Gronk/Edelman/Cooks/Dola/White is a pretty uncoverable set, in theory.
Gordon doesnt have Cooks raw speed, but the things he can do that Cooks can’t - mainly contested balls and decisive, physical routes towards the middle like those slants they’ve been working - are probably more important for what this offense needs as it’s evolved so far this year. The play at the end of Rams-Saints, a short out to Cooks from the slot where the corner was physical and broke it up while Cooks looked aimlessly for a flag, was a perfect example of an Edelman/Danny/Welker route that they win all the time with quick twitch speed that Cooks just couldn’t execute. He had no shot on that play. He’s fast, but it doesn’t mean he separates...has good hands but can’t consistently win solo and needs the scheme to get him the space.
If we hadn’t landed Gordon (which was a fortunate coincidence to say the least) I think there’d be a healthy amount of very valid criticism over moving Cooks, particularly combined with letting Dola walk too. So I don’t think we should downplay Cooks to credit Gordon, because if Gordon had just gotten it together to play in CLE they woulda kept him and we’d still be wondering why the hell we let our 2 best WRs from a SB team walk. Understanding it was partly money and we never would have paid him like LA did, it’s not like Bill made the conscious choice to go with Josh Gordon instead. This season could actually be shot because of the Cooks/Amendola decisions if a couple things happened differently.