You can tell, the way he's talking, that he has convictions about this. This isn't the usual pump-up-the-ratings sensationalism. Skip Bayless was unusually timid as well.
To be honest on where this issue lies currently, there was never such a candid moment of people saying, "We need to know WHO tom brady is." It was more about, "Did tom brady cheat and lie?!? Oooooooo..... we think we gotcha!" Challenging his integrity as it pertains to football equipment.
This is about, "All of this largely unknown information (because he covered it up), indicates Peyton Manning is a terrible person. We're waiting for your response, Peypey."....challenging his integrity as it pertains to other human beings.
This issue will not go away for him. He's going to have to take this on the chin (or partially on his face and the rest on the top of of his head).