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Ticket sales on the decline
The only problem with that though, is how are the fans who paid full price going to react? Season ticket holders not only paid full price, but also had to buy tickets to two preseason games; they're not going to be very happy with discount ticket promotions. The team that does this risks alienating its best customers in an attempt to gain new customers - new customers that have nowhere near as much passion and loyalty as those that are currently spending more money.
That's my first thought as well - maybe even a 'buy a ticket to this game, get a ticket to this other game free' deal. Something is better than nothing plus you're going to make money off parking and concessions.Definetly, say you lower ticket prices by 20%, in some cities like Detroit or Jacksonville you might 10% more tickets sold. That covers most of the cost, and those extra 10% have to pay for parking, for food, drinks and maybe some merchandise sales.
Its a win-win situation.
The only problem with that though, is how are the fans who paid full price going to react? Season ticket holders not only paid full price, but also had to buy tickets to two preseason games; they're not going to be very happy with discount ticket promotions. The team that does this risks alienating its best customers in an attempt to gain new customers - new customers that have nowhere near as much passion and loyalty as those that are currently spending more money.