If this is sarcasm that I missed, please correct me. But 1) Strength of Schedule is based on previous year's record, and nothing else. 2) That schedule is a formula based on rotating which divisions play each other, so no one can change it. And 3) I think I read the Patriots actually have one of the best schedules in the NFL when it comes to net days rest comparted to opponents. So if that was actually a thing Kraft could buy, seems like he ponied up.
EDIT: I just noticed the graph was based on Vegas odds, so scratch point 1. But the other two still stand, as the schedule is determined via formula and the rest days are actually in the Pats favor this year.