Just to keep count, here is what you have acknowledged so far as being true...
1. The NFL mines data.
2. The NFL mines marketing data and, hence, specific consumer segment data.
You’ve already cornered yourself. Here’s what you’re now left to fall back on (your Alamo, if you will)...
3. The NFL does not analyze data to study revenue growth and decline.
4. The NFL does not analyze data for policy shifts which could have a negative or positive impact on their viewing audience.
You’re getting there. Slowly but surely. But this debate is already over. You’ve yielded too much ground.
Point to one analytically driven independent study that confirms your hypothesis. Stop not offering specifics and then saying “well you won’t except anything anyways”
LMAOOOOOOO. I already did. You’ve just proven my point in my original response to you - you won’t read or accept anything that contradicts your emotionally-driven opinion. I guess you missed the CBS link. I look forward to you telling me that study wasn’t data-based. Please do. I could use the laugh.
Also to answer your questions
1. The deal was basically free money for the NFL. Both sides easily could live without it. Btw when the President who appoints the head of the Department (my mistake I meant DOD btw) is screaming at the NFL do you really need a source on the deal being at risk. That’s a more specific correlation backed up by fact than anything you offered btw.
Yikes. You just destroyed the central thesis of your counter argument. If the deal was free money for both sides, and “both sides could easily live without it,” (your words), why would the NFL care about the DoD ripping up the deal? That’s a rhetorical question. They wouldn’t. But point taken... you don’t have any sources to back up this assertion. So we can safely put this away and go back to working toward the fact that the NFL pivoted on their policy regarding the players’ rights to kneel based on what they analyzed regarding revenue and ratings declines.
2. I’m on record saying that companies much bigger than the NFL mans decisions based off the perception of an issue than hard analysis that an issue exists. The NFL isn’t the biggest business out there. You are assuming the methodology and sound reasoning of the decision but have provided nothing to back you up on this and we’ve already seen the NFL make decisions that tend to go against hard analysis.
We did? Which decisions specifically regarding revenue losses and policy did the NFL go against hard analysis on? Could you back this up a bit with a link? I’m legitimately interested. Normally in this day and age, if you’re going to institute a policy that’s politically-driven, reactionary, and bound to negatively impact at least half of your customer base, you make that decision based on hard analysis that’s done via mining data. Surveys, complaints, patterns, etc. But please do share any links that support that last sentence. Where have “we seen that?”
Also don’t put words in my mouth. It’s perfectly valid to suggest the NFL data mines but doesn’t make every decision based on a thorough data driven analysis.
Nobody said they make every decision based on analyzing data. The point is that policy changes, which the NFL’s pivot absolutely was, and issues regarding reasons behind revenue losses are data-driven. Do you really think the NFL didn’t outsource other firms to collect surveys, for example, from their audience to analyze their viewing and purchasing habits and ask why they either fell off or increased? Of course not. You’re not naive. You know this. But you’re having an emotional reaction to this and are merely unable to admit it outright.
Also the kneeling issue itself was working itself out by every statistic anyways so....
What statistic? Source?
3. Why do I think the ratings came back up? Influx of new stars, coming off a year of record offense, and that the ratings didn’t drop too much to begin with and it was likely just more of an ebb and flow after years of continuous growth. But again you are free to provide counter data since you are the one making the assertion.
Already did. The ratings fell 8% between 2015 and 2016. CBS, the far right institution that they are
, cited Kaep and the NFL’s former policy on kneeling, as being a factor in that decline. Like I said in my OP, you didn’t want to accept that. You’re proving me right so far.
You have a very naive understanding of how businesses come to decisions.
The sales guy is telling he project manager that he has a naive understanding of how businesses come to decisions.
It would be nice if they were all based on hard data analysis. Most don’t.
This is you constructing a straw man because you know you’re getting your ass kicked here. I never said businesses make all decisions based on an analysis of consumer-driven data. I DID state that they make policy changes and study revenue gains and declines using consumer-driven data. The NFL used The Kraft Group for this. Hell, the lounge at Gillette came from consumer-driven data analysis. They do it. Consumer segment and buying data comes from studying marketing data. So yes, the NFL does this.
I accused you of being emotional because you made this giant argument based on an assumption that we both know you can’t back up and quite frankly isn’t the standard on how most businesses operate
So we’re back to the start - do you really think the NFL made such an unpopular and risky pivot that could alienate the other half of their audience based on a whim? Or do you think it’s more likely that they studied consumer segment data on why revenue and ratings declines were happening before they decided to make a politically-driven decision that they formerly backed? What do you think is more probable?