I actually find this VERY cool. He's getting involved in an industry that is already a multi-BILLION dollar business, but in many ways just starting to get rolling.
While I have never used CBD products because luckily none of my medical issues involve pain, and back in the 60's I couldn't smoke, so weed was out. Now that its in a more palatable form, I'm just not interested. HOWEVER I have friends that use it for pain. I have known people who have used it successfully during chemo. I think it is a MUCH better option than opiods.
This is SOOOOOOO much better than having him be a clown wrestling for the WWE. It is better than seeing him act (badly if the first one was any indication) in B movies. Doing this he will make good money, and work for something that actually is doing good.
And as an aside, IF the league eventually accepts CBD products as a legitimate pain therapy, then possibility of a return in 2020 grows larger. But any talk about this year is ludicrous.